Essay

Thinking-out-of-the box

Creative Multimedia is a media and content that uses a variety of different content forms. It is an adjective which describe as a medium containing multiple content forms. The term 'multimedia’ covers a wide aspect of combination of media opposed to the term ‘media’ which only use traditional forms of printed or hand-produced material. Multimedia includes a combination of text, audio, still images, animation, video, and interactivity content forms. The actual term of “Multimedia”, was first defined by Bob Goldstein (Bobb Goldsteinn) as to promote his opening of “LightWorks at L’Oursin” show (July 1966) at Southampton, Long Island.

Multimedia covers its application in a whole various aspect including advertisements, art, education, entertainment, engineering, medicine, mathematics, business, scientific research and spatial temporal applications. A few examples of them are creative industries, commercial, entertainment, fine arts, education, journalism, engineering, industry and medicine.

Creative multimedia covers a very wide scope in different categories and some of them can be explored through computer, illustration, photography and film. In the definition of creative thinking, computer is a device or a tool for generating ideas. Literally, it is a box which contains full of imaginations that we can come up with. However, there are lots of interaction between us and the computers. Computer is just a box that receives instructions from us. According to the research that we conducted, computer can do lots of stuff like programming, networking. Besides, many kinds of software are needed by a computer for them to work efficiently.

First of all, networking is an ‘It’ thing now in this current era. Farm rendering, paint chat and P2P also are the few aspect of networking. For your information, a rendering farm is a place where a whole unit of hundreds of computer is prepared especially for the processing and rendering heavy 3D film animation, for example, the movie Avatar. Rendering farm is mostly for the development of 3D artworks, but do you know that in online networking, not that we can only chat online, we can even paint in collaboration with other users in the internet while chatting which is called paint chat. Besides online painting, other alternatives also can be used by using available software such as Adobe Illustrator, Adobe Photoshop and Adobe Paint Shop Pro. Other than that, computers can help a lot in building your own career. A lot of people have start making serious business in making website designs and blogs to gain income. Using html as a starting point in designing websites, they make their way up to more advanced level of programming such as Java, C++ and visual BASIC.

Apart of that, a big contribution to creative multimedia is the existence of photography. Photography is one of the various ways of creative thinking by how we present them and the story it reflect from the photos. Photography can be presented in two ways. By display, which are photos that are editable and are uploaded on the internet which later can be kept in an e-gallery such as a website called DeviantArt. Other than that is by prints. Which photos are printed and later can be kept in a gallery. These digital photos can be edited to add more effects or to correct the color of the photos which can be done by several software such as Adobe Photoshop, LightRoom and Photomatix.

Moreover, film also falls in the category of creative multimedia because mainly, the tools like camera, convert the reflected light to digital form and it requires software for editing (post-production) such as Adobe Premiere, After Effect and other animation software. There are many types of film. For example, a silent movie (Charlie Chaplin), documentary ( National Geographic), short movies and lots more. These films also are categorized in different genres such as comedy, horror, action and sci-fi. Films are developing and evolving rapidly through the years and has been one of the most important element in creative multimedia

As what have been explained, we, as a student of the faculty of creative multimedia, do feel aware of the importance of the aspects have been mentioned and we applied them in our daily lives, and how exactly we apply them? This is when you need to think out-of-the-box! Be creative and unlimit your imagination. Thinking out of the box is meant by willingness to take new perspective in life, doing things differently and being open to them, focus on the value of finding new ideas, striving to create value in new ways, listen to other and supporting them with their ideas.

Thinking out-of-the-box is the ability of us to open our minds to new ways of seeing the world and the willingness to explore them. Do not be an inside-of-the-box thinker because they are skillful in killing ideas by having to think anything of being too risky to take. The important thing is to make action on the ideas created. Results are what counts.