Saturday, July 10, 2010

The difference between creativity, novelty and innovation..

Week 3 (blur)

How should i explain this...ok from what i understand

creativity :
is to be able to generate new ideas.

In generating new ideas, one should see things the same as others but to THINK differently than others..


"Being creative is seeing the same thing as everybody else but thinking of something different" (Shekerjian, D.1990).



Definition of creativity is by creating something UNUSUAL, that has VALUE the idea that make sense and ADAPTABLE TO SOCIETY and by COMBINING PREVIOUS IDEAS TO FORM NEW IDEAS.

Take Johannes Gutenberg as an example. He was the creator of the PRINTING PRESS which have contribute a lot to the development in today's world. Without his creative idea of the printing press, people will still have to write billions of copies of newspapers with hands! He used a wine press and a punch to form the printing press. He combined previously uncombined elements and turned it to a new creation which values a lot to humankind.


Novelty :
The quality of being new

Two kinds of novelty :

Subjective novelty is the perception of something as being new by an individual person or a group of persons.

Objective novelty is something that is new for all humanity in its development through ages.

A historical approach to novelty implies that it is understood in terms of contrast (with a context) and transformation (of what was borrowed).

Borrowing and recurring structures are considered as the elements of novelty production.

And why 'borrowing' considered a novelty when it is meant by 'the quality of being new' ? From what i understand, it is better to 'borrow' a recurring structures which people are familiar with rather than coming up with something totally new that might not be acceptable or can't be adapted to people. Agreed?



Innovation :
the process of making improvement by introducing something new, the realization of a creative idea in a social context


Innovation is a process by which an idea or invention is translated into a good or service for which people will pay.

To be called an innovation
, an idea must be replicable at an economical cost and must satisfy a specific need.

And inventors are those who take existing knowledge and create new ideas







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